Platform Roadmap

Wedge → Moat → Endgame

The app is the wedge. The data is the moat. The platform is the endgame.

Year 1

Consumer App (Wedge)

Daily practice generates longitudinal data

D7 retention
Paid conversion
Coherence deltas
Key Capabilities
7-factor coherence model
12-archetype AI council
Daily rituals with closure conditions
Memory continuity creates switching costs
Year 3

Identity API (Moat)

Longitudinal coherence data platform

Unique transition events
Prediction accuracy
B2B2C revenue
Key Capabilities
Coherence API for external AI
"Who is this human becoming?"
Practitioner dashboards
Context as a service
Year 5

Identity OS (Endgame)

Context layer for AI agents

API revenue
Enterprise integration
Platform ecosystem
Key Capabilities
Every AI agent queries coherence
Calendar AI sees Ending phase
Email AI sees high agency
"ImageNet for identity" realized

Each phase builds compounding moats: data → network effects → ecosystem lock-in

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